• Create, Lead and enforce a unified performance media operating model across all digital channels (Search, Social, Programmatic, CTV, and emerging platforms) • Standardize media planning frameworks, budget allocation models, forecasting tools, and testing roadmaps • Define and roll out campaign structure standards, QA protocols, naming conventions, pacing rules, and optimization cadence • Establish performance accountability systems, including escalation thresholds and cross-account benchmarking • Partner with Data & Analytics to align on attribution frameworks, reporting clarity, GA4 reconciliation, and measurement narratives • Improve margin predictability by partnering with Operations and PMO on workload alignment, scope discipline, and utilization • Foster innovation in creative testing framework, incrementality experimentation • Grow our CTV offering and emerging performance channels • Mentor and develop Channel Leads and senior specialists into strategic owners • Train media specialists on strategic reporting - writing insights that provide constructive benefit for the media programs • Hold specialists accountable and reduce errors such as typos and over or under-spending • Serve as senior strategic lead on key nonprofit accounts, owning media vision and high-level performance accountability • Lead high-risk account audits and stabilization plans when performance volatility occurs • Develop audience-led, full-funnel strategies aligned to fundraising, donor acquisition, advocacy, and mission-driven KPIs • Oversee quarterly roadmapping and ensure reporting clearly articulates what changed, why, results, and next decisions • Contribute to new business strategy, pitch development, and media POVs tailored to nonprofit growth challenges • Strengthen client relationships at the senior level, serving as a trusted advisor and escalation point