• Develop distributor business plans (Top 3) within the region and support Market Managers in creating monthly plans with their branches and call points. • Establish clear performance metrics (KPIs) for your team and foster a high-performance culture. • Lead sales presentations, negotiations, and trade shows. • Develop strategies and plans that maintain existing business and identify new sales opportunities to drive growth within your assigned customer base. • Lead innovation launches by developing full execution plans in partnership with Marketing, Regional & National Accounts, and DSD support. • Oversee revenue strategy, including S&OP forecasting, to implement comprehensive revenue-generation plans across all channels. • Drive internal and external volume, distribution and retail execution targets. • Create action plans to address gaps in performance. • Analyze sales data and market trends. • Performance management and leadership development of all direct reports. • Collaborate with Leadership and HR on talent planning. • Maintain relationships and conduct regular business meetings with Top 3 Retailers and support plans for your teams to meet with district leaders in your territory. • Build a strong partnership with Market Development Director to align on strategy. • Provide input into channel strategy and the development of retail standards. • Participate in rationalizing and selecting retail marketing programs for the region.