• Optimize CRM systems to ensure data integrity, improve usability, and support pipeline visibility across the commercial team • Develop and maintain dashboards, reports, and performance metrics to enable accurate forecasting and timely business insights • Partner with sales leadership to analyze pipeline trends, conversion rates, and revenue drivers, recommending actions that improve performance • Oversee sales operations processes including lead management, opportunity tracking, and reporting cadence • Collaborate with Business Development, Client Services, and Finance teams to align sales activity with operational and financial goals • Support go-to-market strategy development by delivering actionable insights that inform resource allocation, account prioritization, and campaign planning • Lead continuous improvement efforts to standardize workflows, automate reporting, and scale best practices across the sales organization • Ensure forecasting accuracy by partnering with leadership to validate assumptions, monitor variances, and refine models • Build tools, templates, and process frameworks that improve sales productivity and enable consistent execution