• Collaborate with practice directors and product marketing managers to develop and execute comprehensive go-to-market strategies for vertical-specific solutions in collaboration with the practice director and marketing team • Conduct market research to identify industry trends, customer pain points, and competitive dynamics • Define and prioritize services features and roadmaps based on market needs and business goals • Identify and evaluate opportunities for new offerings within the construction vertical, ensuring alignment with overall company strategy • Oversee the entire lifecycle of construction vertical-specific offerings, from ideation to launch and post-launch performance • Collaborate with implementation and delivery teams and publishers to ensure solutions meet market requirements and are available in market on time • Engage with the consultant and development team members to deliver construction industry-changing capabilities to market • Manage service features, ensuring that capabilities and delivery efforts are aligned with a practice director’s strategic priorities and customer needs • Continuously assess and improve services performance through customer feedback, market analysis, and performance metrics • Develop and maintain comprehensive competitive analyses to identify differentiators and inform positioning strategies • Collaborate with marketing to develop compelling value propositions, messaging, and positioning for vertical solutions • Create and deliver training materials, sales tools, and work with marketing to develop collateral to support the sales team • Work with the marketing team to design and execute targeted campaigns, including webinars, whitepapers, and case studies • Own the GTM execution for Net at Work’s construction portfolio • Work with sales and marketing teams to develop lead generation and nurturing strategies specific to the vertical • Track and manage pipeline, velocity, and revenue for the construction offerings • Participate in the development of pricing strategies to ensure competitiveness and profitability • Engage/survey key customers, industry analysts and partners to gather feedback and validate service offerings • Develop and manage customer advisory boards to ensure continuous feedback and engagement • Provide support at industry events, conferences, and customer meetings as requested by the Practice Director • Act as a vertical industry subject matter expert for the vertical, providing insights and guidance to internal and external stakeholders • Track and analyze key performance metrics related to vertical offerings, including sales performance, market penetration, and customer satisfaction • Provide regular updates and reports to practice directors and executive management and leadership on market trends, sales performance, and strategic vertical initiatives • Adjust vertical services strategies based on data-driven insights and feedback • Develop and manage dashboards and reporting tools to monitor the health and performance of vertical solutions and market traction