• Lead and manage the Eastern U.S. commercial team, including direct oversight of Area Sales Managers and Clinical Optimization Specialists across multiple territories. • Develop and implement regional sales strategy aligned with company goals and growth targets. • Partner with the VP of Sales to ensure alignment on forecasting, market penetration, and team resourcing. • Coach and mentor the sales team, driving accountability, pipeline development, and consistent execution. • Analyze regional performance and provide regular updates to leadership on revenue progress, market dynamics, and team productivity. • Support Area Sales Managers with high-level customer engagements, including presentations to health system decision-makers, KOLs, and executive stakeholders (e.g., CMOs, CNOs). • Collaborate cross-functionally with Marketing, Clinical, and Product teams to refine go-to-market approaches and support account success. • Oversee regional hiring, onboarding, and talent development in collaboration with HR. • Monitor competitive activity and contribute insights to refine positioning and commercial tactics. • Ensure all team activities comply with company policies, quality system requirements, and applicable regulations.