• Develop and scale demand campaigns for the North American market across Paid Search (Google/Bing), LinkedIn, Meta, and niche Newsletters. • Build and manage outbound email engines leveraging intent data sources. • Own marketing automation within HubSpot Enterprise. • Create and manage demand gen budgets. • Track MQLs, SQLs, and Cost/MQL and find trends that others miss. • Partner with the team to A/B test landing pages and ad copy. • Constantly identify and test new channels.