• Lead enterprise demand-generation strategy. Oversee all motions tied to net-new and expansion pipeline creation, including enterprise inbound programs, ABM initiatives, lifecycle nurture, outbound alignment, and scaled field/event activation. • Drive predictable pipeline generation. Own pipeline targets for enterprise segments, actively partnering with sales, customer success, and BDR/SDR teams to ensure strong coverage, rapid follow-up, and consistent funnel progression. • Scale ABM programs. Build and refine multi-channel, account-based strategies across target account lists — including highly personalized campaigns, creative ABM plays, and innovative digital + field tactics. • Deliver standout event programs. Develop and execute unique event activation ideas, from executive experiences to integrated field strategies, ensuring events contribute meaningful pipeline and engagement. • Supercharge efficiency through AI. Apply advanced agentic AI techniques to accelerate content creation, personalization, segmentation, automation, and experimentation across demand programs. • Optimize the full funnel. Conduct rigorous funnel analysis, identify drop-offs, evaluate channel and segment performance, and run data-backed experiments to increase velocity, conversion, and ROI. • Collaborate and prioritize effectively. Partner with product marketing, digital, content, revenue operations, and sales to align initiatives and ensure a cohesive, high-impact customer journey. • Manage a $5M+ budget. Allocate resources across digital channels, ABM platforms, martech, field events, and agencies to maximize ROI and pipeline impact. • Report performance and strategy. Present key insights, program results, financial metrics, and forecasts to leadership, offering clear recommendations and maintaining accountability for outcomes.