• Own the integrated marketing calendar—ensuring events, webinars, mailers, nurtures, and outreach build on each other • Maintain and operationalize the Top 50 ICP list—tracking engagement across all touchpoints and coordinating multi-channel pursuit • Design campaign sequences that compound—webinar attendees get the follow-up mailer, responders get personalized outreach, event attendees enter the right nurture track • Track Top 50 account engagement holistically—cumulative touchpoint velocity, not just individual campaign metrics • Own end-to-end campaign execution—from setup through post-campaign handoff to the next touchpoint • Build and optimize nurture sequences that move prospects through an integrated journey • Manage lead scoring, UTM tracking, form setup, landing page integration, and data hygiene • Build dashboards tracking ICP engagement, cross-channel velocity, and pipeline influence; deliver weekly integrated performance reports • Conduct campaign post-mortems and own the marketing-to-revenue story • Ensure lead follow-up SLAs are met—monitor, flag, and escalate when needed • Manage the MQL-to-Sales handoff; coordinate on lead quality feedback and scoring adjustments • Run weekly marketing-sales alignment syncs to review pipeline and priorities • Own the current Pardot–Salesforce integration—troubleshoot sync issues, maintain data integrity, and manage the day-to-day marketing tech stack • Lead the evaluation and roadmap for next-generation martech—identifying where AI-powered tools (predictive scoring, intent data platforms, AI-driven content personalization, agentic automation) can replace or augment legacy workflows • Pilot emerging tools and approaches; build the business case for migration from manual-first to AI-assisted demand generation • Train team members on current systems and champion adoption of new ones