• Develop and manage paid search campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising • Conduct keyword research and analysis to identify relevant keywords for campaigns • Write compelling ad copy and optimize ad creative to improve performance • Monitor and analyze campaign performance data, identifying trends and making recommendations for improvement • Conduct A/B testing to optimize landing pages and ad creative • Work closely with clients to understand their business objectives and develop customized PPC strategies • Communicate campaign performance data and strategy recommendations to clients in a clear and concise manner • Stay up-to-date with industry trends and changes in paid search platforms and algorithms • Collaborate with other digital marketing team members to develop integrated marketing strategies