• Build & Maintain Lifecycle Flows • Create, update, and QA Klaviyo/Braze/Attentive flows for Enrichment • Implement segmentation logic, event triggers, and timing rules • Refresh creative components, templates, and conditional logic • Ensure flow performance aligns with best practices provided by team leads • Monitor channel-level and flow-level performance to spot trends • Implement optimizations and variations - adjust messaging, timing, and targeting to support A/B and multivariate tests • Support implementation of experiments across email, SMS, onsite widgets, and other surfaces • Update paid channel creative, copy, or settings when needed to keep performance tight • Manage CRM setups, integrations, tagging, and data hygiene • Keep brand configurations accurate across channels and surfaces • Troubleshoot delivery issues, sync inconsistencies, or flow errors • Maintain documentation, setup checklists, and workflow guides • Work closely with team leads to translate performance insights into execution steps • Collaborate with Product, Engineering, and Data when technical adjustments are needed • Surface operational issues or performance anomalies internally • Help standardize templates and reusable flow components • Improve execution workflows and reduce manual steps • Contribute to internal playbooks and repeatable performance processes