Position Summary:

The Performance Analytics Manager translates commercial performance data into actionable insights and execution strategies. This role leads KPI design, develops forecasting and reporting tools, and analyzes performance to drive continuous improvement. Working closely with regional sales teams, this position ensures analytics-led execution, identifies performance gaps, and informs decision-making at all levels. 

This role is remote, preferred location is the Tri-State area.

Principal Duties and Responsibilities:

Planning:

• Build and support annual planning tools, incorporating driver-based analysis

• Assist sales teams with biannual territory reviews and revisions

 Goal Setting:

• Set individual salesperson distribution, activation, and volume goals

• Set state-level distribution goals

• Set distributor partner distribution and activation goals

 Forecasting:

• Manage allocation processes for Point-of-Sale materials

• Manage allocation and tracking processes for VAP, Limited Time Offer, and Innovation products

• Provide analytical support for regional team volume forecasts

 Reporting:

• Develop and maintain syndicated data (e.g., Nielsen, NABCA) workbooks/dashboards

• Maintain and publish periodic updates to Commercial KPI tracker

• Develop ad-hoc reporting for execution strategies, e.g., measuring ROI and Lift related to price, sampling, and programming activity

• Design and analyze survey data generated by sales teams

• Prepare QBR materials to support meetings with distributor partners

 Demonstratable Leadership Skills:

• Engagement – dynamic individual with the ability to build trust quickly
• Influence – ability to guide key stakeholders who potentially have competing agendas
• Prioritization – effectively identifies and communicates high value opportunities
• Simplification – minimizes low value activities to maximize effectiveness and impact of their team
• Collaboration – experience managing projects or initiatives across multiple functions
• Orchestration – proven track record of coordinating a group of individuals around a shared ambition, and holding them accountable for performance