• Optimize and maintain standardized marketing dashboards, reports and KPIs to track campaign and channel performance • Run marketing funnel analysis with lifecycle specialist to identify bottlenecks and optimization opportunities • Own and evolve Keeper’s marketing attribution framework (first-touch, multi-touch, pipeline attribution models, etc.) to accurately measure marketing’s contribution to revenue • Standardize campaign tracking processes across HubSpot and Salesforce, including UTM governance, taxonomy, naming conventions and documentation • Work with Marketing Operations team to ensure accurate data flow from campaign execution through CRM and reporting systems • Deliver executive-level reporting that translates complex data into actionable insights • Conduct cohort analysis, channel performance reviews and ROI reporting to inform budget allocation decisions • Own marketing data integrity by implementing data validation processes, audits and ongoing governance best practices • Support forecasting and pipeline modeling efforts with data-driven insights • Continuously evaluate reporting tools, BI integrations and analytics capabilities to improve scalability and automation • Provide mentorship and thought leadership across the Marketing Operations team, elevating reporting frameworks, attribution strategy and data-driven decision making capabilities across the organization