• Manage the marketing support for the release of product features and enhancements. • Ensure marketing alignment with sales, product, solution consulting, and customer success. • Develop compelling messaging that articulates the value of our software. • Create high-impact content, including sales enablement materials, blog posts, case studies, and webinars. • Work with subject matter experts to produce thought leadership content about subjects like AI and innovation. • Develop narratives and content for key industry events, speaking engagements, and webinars. • Support marketing campaign initiatives when needed to help drive new leads and expansion opportunities. • Provide content and tools that help client success and marketing teams improve engagement with existing clients. • Collaborate with marketing, client success, and sales to engage clients in advocacy programs, speaking engagements, and written testimonials. • Develop testimonials and case studies, highlighting real-world success stories of clients. • Assist with client and product advisory boards or roundtables, supporting ongoing engagement and gathering valuable feedback. • Equip sales teams with effective messaging, pitch decks, battle cards, and demo scripts. • Gather and analyze client win/loss feedback to shape future marketing initiatives and product enhancements. • Develop competitive positioning based on market research, client insights, and industry trends. • Monitor and report on key metrics to assess the effectiveness of marketing campaigns and content initiatives.