• Lead marketing execution for new solutions, features, and service rollouts across global markets—translating go-to-market direction into launch plans, timelines, and deliverables. • Coordinate cross-functional stakeholders (Product Strategy, Sales, Clinical Affairs, Regulatory, Legal, Support) to ensure launch readiness, accuracy, and compliant customer-facing materials. • Maintain launch checklists and go-to-market playbooks to ensure consistent execution across accounts and regions. • Develop and refine messaging frameworks aligned to Product direction; tailor narratives by customer segment and stakeholder (clinical, operational, financial, IT). • Work with the marketing team to create segment-based enablement packs and customer-facing materials to support account-specific engagement and sales cycles. • Own the creation and upkeep of sales enablement tools—including decks, one-pagers, talk tracks, FAQs, objection handling, competitive battlecards, and training materials. • Partner with North America Sales and distributor teams to roll out enablement, support training, and drive consistent adoption in the field. • Support ongoing competitive analysis and maintain up-to-date battlecards and positioning guidance. • Gather voice-of-customer insights and feedback from the field (Sales, Product Specialists, Support) and incorporate learnings into messaging and materials. • Produce internal briefs and launch-ready “what’s changing” updates to keep teams aligned. • Track usage and effectiveness of assets and learning programs (e.g., LMS completion, enablement usage, demo performance feedback). • Monitor launch and campaign performance metrics; recommend improvements and iterate materials based on data. • Partner with Customer Success and Support to continuously improve onboarding and time-to-value.