• Develop comprehensive account plans that address client needs and align with their strategic goals, ensuring ongoing satisfaction and retention. • Act as the primary advocate for clients within the agency, ensuring their goals are prioritized in strategic discussions and decision-making processes. • Partner with pod leadership on providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support, and ensuring adherence to scorecard tasks. • Utilize a deep understanding of the clients' business, industry trends, and KPIs to offer strategic guidance and impactful solutions. • Champion innovative thinking within the team, inspiring the development of leading-edge solutions that drive client success and potentially win awards. • Equip clients with the knowledge and confidence to speak about strategic directions and decisions, reinforcing their trust in our expertise. • Maintain and apply an in-depth knowledge of market developments, emerging trends, and best practices of the client’s business, and the industry overall, to enhance client strategies and recommendations. • Leverage strong knowledge of multiple digital channels (SEM, SEO, CRO, Social, Shopping, Display, etc.) to develop strategic plans, clearly tying channel recommendations to the client’s business goals.