• Own and optimize our marketing technology stack (HubSpot, Salesforce, Demandbase, and related tools) to ensure seamless integration and accurate data flow. • Partner with GTM Systems and RevOps to improve workflows between marketing and sales. • Build and maintain dashboards that track pipeline generation, campaign ROI, and funnel health. • Analyze campaign performance and share actionable insights to guide investment and strategy. • Partner with the broader GTM team to design, operationalize, and scale Atlan’s Account-Based Experience (ABX) motion, driving alignment across Marketing, Sales, and Customer Success. • Leverage fit, intent, and engagement data to identify target accounts and orchestrate personalized, multi-channel campaigns. • Enable measurement of ABX performance across the funnel, connecting marketing activity to pipeline and revenue outcomes. • Streamline lead scoring, routing, and nurturing to maximize conversion and sales handoff efficiency. • Develop scalable campaign processes, documentation, and SLAs that create consistency across the team. • Support execution across email marketing, webinars, paid media, and ABM/ABX initiatives. • Coordinate tracking, tagging, and reporting to ensure end-to-end visibility and attribution accuracy. • Partner with Marketing, Sales, Finance, and RevOps to align measurement frameworks and ensure data integrity. • Act as the connective tissue between creative campaign execution and business outcomes.