• Own and optimize Brightwheel’s marketing technology stack (HubSpot, Salesforce, Chili Piper, and related tools). • Build and maintain automation workflows for lead management, campaign tracking, scoring, and routing. • Partner closely with Demand Gen, Lifecycle, and Sales Ops to ensure smooth handoffs and accurate reporting across the funnel. • Develop dashboards and insights that measure marketing performance, pipeline contribution, and ROI. • Drive data quality initiatives and establish governance best practices across marketing systems. • Collaborate with SysOps and Data teams to align technical infrastructure and attribution models. • Lead quarterly planning and goal-setting processes to operationalize marketing OKRs. • Support campaign execution through documentation, enablement, and scalable processes.