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CRM & Marketing Automation Specialist – iGaming
Marketing OperationsMarketing OperationsFull TimeRemoteTeam 11-50Since 2020H1B No SponsorCompany SiteLinkedIn
Location
United States
Posted
126 days ago
Salary
Not specified
Bachelor Degree2 yrs expEnglish
Job Description
• Develop and implement CRM strategies and automations to drive lead generation, conversions, and lifetime value.
• Plan, execute, and optimize targeted marketing campaigns including email, SMS, and push notifications.
• Improve conversions through A/B testing and marketing-focused copywriting.
• Analyze CRM data to extract actionable insights and monitor campaign performance for continuous improvement.
• Collaborate with internal teams such as affiliate operations, product, and development.
• Maintain and update existing CRM flows, performing routine quality assurance tasks.
Job Requirements
- 2+ years of experience in CRM and marketing automation within the iGaming industry.
- Proven track record of developing and implementing successful CRM strategies that drive measurable results.
- Experience with A/B testing and player segmentation techniques.
- Strong analytical and problem-solving skills with a data-driven approach.
- Excellent communication and interpersonal skills with the ability to collaborate effectively across teams.
- Creative thinking and copywriting skills for campaign design and execution.
- Ability to work independently in a remote environment, managing multiple projects and priorities.
- Fluency in written and verbal English.
- Proficiency in CRM tools; experience with Customer.io is a plus.
- Knowledge of HTML and CSS is a plus.
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