• Shape the vision and strategy for design at A Place for Mom • Align design priorities with company and product goals, ensuring design efforts drive measurable business and customer outcomes • Partner with Product and Engineering leaders to co-create product strategies, influencing roadmaps and key company bets • Translate the company vision into a clear north star and design direction that gives the team focus and clarity • Leverage qualitative and quantitative research to guide decision-making and demonstrate the impact of design over time • Connect user experience to business performance, showing how great design builds trust, differentiation, and growth • Build and scale a world-class product design team, attracting top-tier talent across UX, UI, content design, and research • Create a team culture rooted in psychological safety, feedback, continuous improvement, and design excellence • Evolve and maintain a unified design language across all platforms and touchpoints • Own and scale our design system, ensuring consistency, flexibility, and adoption across teams • Set clear goals, establish rituals (crits, reviews, retros), and ensure accountability across the team • Mentor and grow individual designers, with a strong emphasis on career development and leadership cultivation • Partner closely with Product, Engineering, Data, and Marketing to co-create customer-centric solutions from discovery through delivery • Participate in roadmap planning, ensuring design has a strong seat at the table and advocates for the voice of the user • Facilitate alignment and shared ownership of outcomes across teams, using tools like journey mapping and experience visioning • Bridge brand and product experiences, ensuring a consistent and trustworthy feel throughout the user journey • Set a high bar for design quality, clarity, and execution across all user experiences • Guide designers through complex problems, providing strong design critique, coaching, and direction • Establish design best practices, tooling, and workflows that streamline collaboration and reduce friction • Embed accessibility and inclusive design into everything we create, ensuring experiences work for all users • Advocate for the role of design in shaping strategy and creating differentiated user experiences • Champion design thinking and human-centered methodologies across the organization • Present work clearly and persuasively to executives, peers, and cross-functional partners • Act as a public-facing design leader when needed — representing the company at industry events, recruiting functions, or internal all-hands