• Lead the Design Strategy & Execution of a healthcare-first user experience, ensuring a seamless cross-platform UX (iOS, Android, Web) • Architect Complex User Flows: Design and optimize complex, multi-step user flows for prescription management, telehealth visits, retail product purchases, and insurance-integrated transactions • Integrated Commerce Model: Design an integrated cart model where users can checkout pharmacy, healthcare services, and retail products in a single transaction, unifying retail and pharmacy checkouts • Optimization & Data-Informed Design: Optimize UX for conversions and engagement, ensuring frictionless digital interactions for healthcare consumers, leveraging user research, behavioral analytics, and A/B testing • System Development & Compliance: Develop and maintain a best-in-class design system, ensuring consistency across native (Swift, Kotlin) and hybrid (React Native, Flutter) environments • Collaborate closely with product managers and engineers to integrate HIPAA-compliant, highly secure, and scalable digital healthcare solutions • Advocacy & Mentorship: Advocate for accessibility (WCAG standards) and inclusive design principles. Mentor and coach mid-to-senior designers, fostering a culture of excellence and innovation.