• Identify and qualify leads within the floral industry in Europe, targeting growers, wholesalers, and retailers in need of an ERP solution. • Engage with prospects to understand their needs and painpoints. • Perform demos to prospects. • Design and execute outbound email campaigns to attract potential clients. • Proactively make cold calls and follow-ups to generate meetings and interest in Axerrio's ERP software. • Represent Koronet at key floral industry events (virtual and in-person) to network and generate leads. • Work closely with the marketing and Implementations teams to develop strategies for acquiring new customers and ensure a smooth transition of new clients. • Maintain up-to-date records of leads and activities within the CRM system. • Gain insights into new product features and effectively sell them to customers. • Independently optimize activities and processes to achieve sales goals.