• Identify and pursue new business opportunities in the U.S. construction market for scaffolding. • Build and maintain strong relationships with contractors, engineers, consultants, and strategic partners. • Develop and maintain a robust national pipeline of target projects, key accounts, and strategic opportunities. • Support sales teams with customer visits, job-site meetings, value-engineering discussions, and competitive positioning. • Achieve revenue and contribution margin targets through structured sales and negotiation strategies. • Manage the full lifecycle of assigned products: strategy, positioning, introduction, pricing, and performance tracking. • Conduct market and competitor research to identify trends, customer requirements, and areas for innovation. • Collaborate with Sales, Engineering, Operations, and Marketing to launch new products and improve existing offerings. • Provide product training and technical support to account managers, engineering and operation teams. • Implement product enhancements and commercial strategies to maximize utilization, profitability, and market fit. • Oversee product-related or business development projects from concept through rollout. • Ensure alignment between engineering, sales, operations, logistics, and senior management for successful execution. • Support prequalification documentation, approvals, permits, testing protocols, and certifications relevant to the U.S. market. • Serve as the main point of contact for key projects requiring product expertise and cross-functional coordination. • Share best practices, workflows, and product knowledge across branches and teams. • Support recruitment, onboarding, and development of professionals involved in product-relevant areas. • Collaborate with Marketing to drive product marketing initiatives, campaigns, and customer education programs. • Foster a strong internal network to enhance execution efficiency and market responsiveness.