• Provide architectural design expertise to drive market share to architects, designers, contractors, developers and end-users • Collaborate with designers/architects and internal teams to understand project requirements, objectives, and design preferences • Review existing specifications and update product specifications, including materials, finishes, and technical details, in accordance with project specifications and industry standards • Work with Marketing to create detailed social media campaigns, samples, renderings, and visually communicate design concepts and solutions • Conduct product research and stay updated on industry trends, innovations, and building codes to provide relevant design recommendations • Collaborate with internal teams, including sales, marketing, and engineering, to ensure design feasibility and seamless project execution • Function as a liaison between clients, architects, contractors, and internal teams to address design-related inquiries, clarifications, and modifications • Attending industry events to present design concepts, specifications, which represent the company's offerings • Become head facilitator of CRM opportunities, task, contacts, and pipeline to ensure sales team is engaging with Architects and Distributors • Introduce and manage new AIA CE program with third party and marketing • Identify and develop performance vs. proprietary specifications as well as work with sales and marketing team members on front-end specifications • Gather feedback and best practices from customers/end-users and external sources, communicate these findings internally and provide solutions to enhance our product portfolio.