• Own Spark's core platform narrative and messaging framework across Medicare brokers and agencies • Develop and maintain differentiated positioning for Spark's products and capabilities • Build and evolve buyer personas grounded in ongoing market research and customer conversations • Maintain competitive intelligence and communicate findings across the organization • Lead end-to-end GTM execution for product and feature launches, from strategy through post-launch measurement • Own cross-functional launch readiness across product, design, DG, sales, and customer success • Define and track success metrics tied to awareness, adoption, and sales impact • Develop GTM strategy for new offerings, new product tiers, and new broker or agency segments • Partner with product and revenue leadership to inform roadmap prioritization with market and competitive insight • Build the strategic POV on where Spark plays and how we win in each segment • Create and direct content and programs that position Spark as a technology leader in the Medicare brokerage space • Produce thought leadership, product-focused content, and adoption-driving materials — as both creator and strategist • Partner with demand gen and content marketing to extend reach and drive awareness • Leverage AI tools to accelerate research, content creation, and synthesis • Build on Spark's existing foundation to develop lifecycle programs that drive product adoption and broker engagement • Design communications that help brokers and agencies get more value from Spark's platform and capabilities • Partner with customer success and product to identify adoption gaps and address them through marketing programs • Own the broker acquisition narrative and the toolkit that supports it: pitch decks, battlecards, one-pagers, objection handling guides • Partner with sales on messaging strategy for new agency segments and product offerings • Run enablement trainings and ensure field teams can confidently represent Spark's value proposition