• Define product positioning, value propositions, messaging frameworks, and consumer narratives for Prenuvo’s product offerings (a la carte scans, memberships, standalone products etc.) that resonate across paid (online and offline), lifecycle, website, content marketing channels. • Design, run, and analyze acquisition and activation experiments (landing pages, ad creative, pricing tests, segmented discounts, onboarding flows), partnering closely with Performance Marketing, Ecomm, Clinical & sales teams. • Translate clinical/technical benefits into concise consumer-facing content (web, email, ads, in-clinic collateral, website FAQs, scripts). • Build robust customer insights programs (interviews, surveys, journey mapping, cohort analysis) to inform roadmap and messaging, own product awareness tracking and report out on regular cadences. • Own the product marketing calendar and identify key marketing moments to leverage seasonality, consumer behavior and moments within health & wellness and support GTM activities with segmented offers, discount & bundling strategies etc. • Lead creative strategy and partner closely with Creative/Agency partners to develop high-impact concepts, oversee production, and ensure creative work matches product positioning and performance goals. • Develop geo specific GTM activities based on location, audience, country etc. nuances including identifying any local market opportunities to support clinic level goals