• Create compelling marketing assets including demo videos, event sessions, website content, and sales decks • Conduct market research, customer interviews and competitive analysis to inform product positioning and messaging and define the ideal customer profile • Develop and execute go-to-market strategies for new product launches and feature releases • Work with the broader marketing team to ensure flawless execution of product messaging across communications and campaigns • Collaborate with product management to translate technical features into customer benefits • Enable the sales team with training, messaging, key talking points, visuals and materials needed to effectively sell our solutions • Stay current with industry trends and best practices in supply chain risk management, sustainability, and climate adaptation.