• Own payments positioning and messaging for Invoice Simple, ensuring clear articulation of value, differentiation, and business impact for service-based customers. • Monitor competitive landscape and market trends within embedded payments translating insights into actionable positioning updates • Partner with Product Management to bring new payments features and enhancements to market, including GTM strategy and launch planning in different markets • Develop a deep understanding of the end-to-end payments customer journey from signup through activation, processing, and ongoing usage - and use that understanding to identify friction points, optimize conversion, and inform GTM strategy. • Own payment adoption KPIs, including overall payment usage and feature-level adoption (e.g., cards, ACH, instant payouts), setting targets, tracking performance, and driving cross-functional initiatives to improve activation, conversion, and sustained usage. • Translate payments performance data into actionable insights, connecting marketing campaigns and enablement efforts to activation lift, processing volume, and retention outcomes. • Develop customer-facing messaging that highlights automation, cash flow improvement, fee transparency, and operational efficiency. • Support content and lifecycle marketing efforts (email, in-app, education hubs, webinars) to educate customers and drive activation. • Serve as the subject matter expert on payments buyers and users, leveraging customer insights, usage data, sales feedback, and market research. • Align with EverPro leadership on payments strategy and ensure consistency with broader portfolio initiatives.