• Build, lead, and scale a high-performing Product Marketing team • Set the PMM operating model across launches, messaging, competitive intelligence, and adoption • Serve as the connective tissue between Product, Marketing, Sales, and Customer Success • Own Contentstack’s product messaging and positioning across CMS, DXP, personalization, and AI • Translate technical capabilities into compelling, customer-centric stories • Ensure consistent narratives across product, brand, demand, sales enablement, and exec-level storytelling • Lead end-to-end product launches—from roadmap alignment to external activation • Partner with Product to define launch tiers, success metrics, and post-launch adoption plans • Ensure launches drive real usage and revenue impact, not just awareness • Partner with Product, Sales, and Finance on pricing and packaging strategy • Define value-based packaging that aligns customer outcomes with monetization • Support pricing changes with clear rationale, enablement, and market readiness • Build a world-class competitive intelligence function • Deeply understand the CMS, DXP, personalization, and AI landscape • Arm Product and GTM teams with insights to outflank competitors, not just react to them • Lead technical marketing for developers, architects, and digital teams • Ensure clarity around APIs, composability, integrations, and AI capabilities • Act as a domain expert in CMS / DXP products and modern digital experience architectures • Serve as the product adoption lead, particularly for AI-driven capabilities • Establish and run a cross-functional adoption council (Product, CS, Sales, Marketing) • Define adoption goals, feedback loops, and success metrics to accelerate time-to-value