• Define the holistic, end-to-end growth marketing strategy that seamlessly connects User Acquisition>Activation/Conversion>Retention. • Ensure that functional strategies across the growth marketing verticals are unified under a single growth objective within the Growth Pod. • Drive monthly/quarterly forecasting and resource allocation based on LTV and conversion performance at every stage of the funnel. • Lead, mentor, and align direct reports to create and execute strategy within their respective domains (e.g., Performance, LCM + CM, etc.) to ladder up into growth pod strategy. • Serve as the strategic marketing leader within the Growth Pod, providing insights into clear objectives to inform pod strategy and roadmap. • Partner closely with Business Analytics to ensure robust, end-to-end attribution and reporting for growth marketing metrics. • Champion a culture of rapid, statistically sound A/B testing across marketing channels and key product surfaces. • Oversee the strategy and budget optimization for all paid channels (SEM, Paid Social, Programmatic). • Manage the Affiliate Marketing agency ensuring brand compliance and quality user volume. • Direct App Store Optimization (ASO), maximizing organic app downloads. • Direct the Content strategy to maximize Organic Growth (SEO), focusing on generating high-intent users/leads.