• Prioritizes people and broker management. • Makes meaningful time investments in selecting, developing, training, and managing the performance of people on the Sales Team. • Responsible for maximizing the potential sales volume, and planning and directing sales force activities to maximize profit from all segments of the market, creating and communicating programs to respective regional teams for execution. • Partners cross-functionally with the Marketing, Finance, and Supply Chain teams to establish and implement successful customer programs that profitably increase product availability and points of distribution. • Achieves and delivers annual plans for the customer base that reflect the agreed-upon brand/customer strategies and supply delivery of business goals. • Monitor and manage Sales performance by leveraging customer analytical systems. • Translate business strategy into clear and locally executable plans and focus resources accordingly within their respective customers. • Understands the dynamics of each respective customer and provides insight and direction to develop solutions that promote and build the brand. • Supports the execution and management of budgets, sales expenses, T&E, and reporting.