CRM Manager
Location
United States
Posted
7 days ago
Salary
Not specified
Job Description
Job Summary
Courtyard is recruiting a CRM Manager to bring user journeys to life across owned and operated channels, including email, push, in-app, and loyalty programs. The CRM Manager will be a key strategist and producer of the CRM and loyalty campaigns, while growing message capabilities, reporting, and insight efforts on behalf of the Marketing group.
The ideal candidate has a keen interest and skillset in leveraging dynamic campaigns, analysis, and data integration to enable the most cutting-edge marketing capabilities possible. They are a casual or core collector, and a user of loyalty apps and/or online marketplaces with deep experience in consumer-facing marketing messaging.
What You’ll Do
- Build, manage CRM and loyalty campaigns, journeys and automations on behalf of the Marketing group
- Manage projects with partner departments and teams, including both creative and technical
- Develop, document, and execute A/B/x and MAB campaigns for audience and journey optimization across owned channels.
- Support Marketing & Courtyard leadership with presentations, evaluations and implementation strategies that support CRM & loyalty growth
- Develop and maintain best-in-class business process and project process conventions, while collaborating with CRM leadership on sustained growth frameworks.
- Support, analyze, and manage the resolution of critical production application issues, such as our ESP and MMPs
- Research and analysis of competitor lifecycle messaging and loyalty programs
- Perform other job-related functions as assigned
What You’ll Bring
- 6+ years of professional marketing experience, including 3+ years in CRM and/or loyalty marketing preferred
- Proven ability to lead the delivery of end-to-end user journey experiences, across owned and operated channels on web and mobile
- Strong communicator who brings clarity and storytelling to cross-functional forums
- Experience working closely with Marketing, Product and Engineering leaders to define and deliver outcomes
- Collaborative, constructive communication style that builds trust and elevates CRM capabilities
- Expert in best practices in marketing UX, email, web and related creative across responsive Web, iOS & Android
- Strong project planning, time management, and collaboration skills
What You’ll Get In Return
- A dynamic and engaging environment focused on fostering real growth and innovation
- Opportunities to create amazing products that our customers truly love and value
- Comprehensive health insurance packages with dependent coverage
- Competitive salary with ample opportunities for career advancement and development
- Enjoy the flexibility of a fully remote work environment
- 401(k) plan with a 4% employer match to help you plan for the future
- $100 monthly dogfooding stipend to support trying out our products firsthand
- Access to employee wellness programs designed to support your overall well-being
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