• Define clear, differentiated positioning and messaging for Claro’s technology solutions. • Translate technical features into value‑based narratives tailored to specific industries, personas, and customer pain points. • Ensure consistent messaging across all marketing, sales, and product touchpoints. • Build and execute launch strategies for new solutions and major enhancements. • Identify target segments, key use cases, competitive considerations, and success metrics for each launch. • Create high‑impact assets—including datasheets, whitepapers, case studies, web copy, and POVs. • Collaborate with direct and channel sales teams to provide the tools and resources they need to sell our products effectively. • Monitor industry trends, competitive shifts, customer needs, and emerging technologies. • Support demand generation activities by contributing to the development of marketing campaigns, lead generation programs, and customer acquisition initiatives. • Work closely with cross-functional teams, including product management, engineering, sales, and customer success. • Recommend pricing for the products/solutions, promotional activities, and launch offers. • Represent the ideal customer profile in business decisions and identify opportunities/risks for marketing strategy and product innovation based on customer needs. • Develop deep expertise in Claro’s products, customer needs, industries, and expected business outcomes.