• Define and lead the comprehensive global strategy for the client's platform and all associated modular offerings. • Establish the client's platform as a leader in the e-commerce platform solutions space. • Serve as the internal authority on market trends, competitive landscapes, and analyst relations. • Present strategies, market performance, and competitive intelligence to the executive leadership team and board of directors. • Develop high-impact sales tools, including presentations, demos, case studies, ROI calculators, and training materials. • Direct the creation of all core marketing assets, including website copy, solution briefs, white papers, analyst reports, and press releases. • Maintain a deep understanding of the client's platform, architecture, features, and roadmaps. • Act as the primary liaison between Product Management, Sales, Marketing, and Customer Success to ensure consistent messaging and successful execution of GTM plans across the organization. • Mentor and potentially manage junior product marketing resources as the team scales around the client's platform.