• Partner on a daily basis with the Product, Sales and Marketing teams and product adoption and messaging. • Lead go-to-market strategy for new product launches. • Drive feature adoption and revenue impact through in-product messaging, lifecycle campaigns, and experimentation. • Own positioning and messaging for core products and features across the Super Dispatch platform. • Translate complex product capabilities into clear, compelling value propositions that resonate with target personas. • Apply growth hacking principles: rapid testing, hypothesis-driven experimentation, and continuous optimization of messaging and flows. • Enable Sales with clear narratives, competitive positioning, and launch materials. • Conduct and synthesize customer research, win/loss analysis, and competitive intelligence. • Define success metrics for launches and messaging, analyze results, and iterate quickly based on performance.