MasterClass

MasterClass is where anyone can learn from the world’s best.

Senior Product Marketing Manager

Product MarketingProduct MarketingFull TimeRemoteTeam 201-500Since 2015H1B SponsorCompany SiteLinkedIn

Location

California + 1 moreAll locations: California, New York

Posted

44 days ago

Salary

$140K - $170K / year

Bachelor Degree8 yrs expEnglish

Job Description

• Own the go-to-market strategy and post-launch growth of MasterClass Certificates & MasterClass’s new advanced education product • Define audience segments and use cases across MasterClass Certificates and adjacent offerings • Drive portfolio-level positioning and messaging coherence across the product suite • Partner with Paid Marketing to refine audience targeting, messaging, and creative strategy • Synthesize customer feedback, performance data, and competitive intel to shape GTM playbooks and product decisions • Influence roadmap direction and priorities through insight-backed recommendations • Collaborate cross-functionally with Product, Growth, Brand, and Creative teams to launch and scale with impact

Job Requirements

  • 8+ years in product marketing or adjacent functions
  • Proven track record launching and scaling consumer-facing products, ideally in subscription or digital media
  • Strong strategic thinking paired with high-velocity execution
  • Deep fluency in paid marketing, collaboration, and performance storytelling
  • Skilled at opportunity sizing, competitive analysis, and translating insight into influence
  • Operates with extreme ownership and excels in ambiguous, fast-paced environments
  • Known for influence without authority and building strong cross-functional relationships

Benefits

  • Medical
  • Dental
  • Vision
  • Flexible PTO
  • Equity

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