Tines
No-code automation for security teams
Senior Manager, Field & Channel Marketing
Location
New York
Posted
45 days ago
Salary
$185K - $200K / year
Bachelor Degree10 yrs expEnglish
Job Description
• Lead, coach, and develop a team of field marketers supporting NAMER regions. Build on an environment where individuals can do their best work.
• Own the NAMER field marketing strategy with a strong focus on pipeline generation and revenue impact
• Plan and oversee execution of field programs including tentpole events, regional events, executive engagements, ABM activations, and roadshows
• Build and scale a channel and partner field marketing motion, including joint events and MDF-driven programs with partners like Guidepoint Security, Optiv, SHI and more
• Partner closely with Sales Leaders, Regional Managers and AEs to align programs to territory plans, account priorities, and deal progression
• Collaborate with Demand Generation, Product Marketing, and Brand team to deliver integrated campaigns and consistent messaging
• Establish scalable processes for intake, prioritization, planning, execution, and post-event follow-up. Design and operationalize scalable field and partner marketing systems, including MDF governance, program templates, performance tracking, and partner enablement, that can grow with the business.
• Own regional budgets, forecasting, and vendor management
• Define and track success metrics, including pipeline sourced and influenced, meetings, ROI, and program performance
• Continuously evaluate and optimize field programs based on data and feedback
Job Requirements
- 10+ years of B2B field or regional marketing experience, preferably in SaaS or enterprise technology
- 4+ years of people management experience leading and developing high-performing marketing teams
- Proven track record of driving measurable pipeline and revenue through field and event marketing
- Deep, hands-on experience owning channel and partner marketing programs, including MDF strategy, activation, measurement, and optimization with regional and national partners.
- Strong experience partnering with Sales leadership and account teams
- Experience managing budgets and reporting on ROI and performance metrics
- Excellent project management, communication, and stakeholder management skills
- Data-driven mindset with the ability to translate performance metrics into action
- Experience supporting Public Sector or regulated industries is a plus.
- Results-oriented: Strong track record of building and executing results-oriented marketing strategies that deliver tangible business outcomes
- Excellent communication and presentation skills, with the ability to influence both internal and external audiences
- A proactive, solutions-oriented mindset with the ability to thrive in a fast-paced environment
- Experience in MarTech - especially marketing automation (Asana, Hubspot)
- Experience working in high-growth or scaling organizations
Benefits
- Equity
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