• Develop and execute comprehensive field marketing strategy aligned with national brand priorities and regional market dynamics • Lead account-based marketing approach in partnership with sales, identifying high-value accounts and designing targeted engagement programs • Integrate "voice of field" into brand and go-to-market strategy through structured field insights reporting and active participation in strategic planning • Own national-level metrics for local activities, educational programs, and demand generation goals • Plan and lead regional demand generation initiatives including awareness campaigns, educational programming, executive dinners, peer-to-peer events, direct mail, gifting programs, and local print advertising • Partner closely with our operations and quality teams to ensure program alignment and continuity across the field • Design and deploy tailored marketing messaging, field kits, and programming based on regional customer and market insights • Partner with sales leadership to develop compliant, territory-specific offline marketing plans and customer activation activities • Manage relationships with vendors, agencies, and event partners to ensure high-quality execution within budget • Coordinate trade show presence, regional conferences, and speaker engagements • Collaborate with the Marketing Center of Excellence (Content, Digital, Events, MarCom) to ensure field programs align with and amplify national campaigns • Work with demand generation to integrate field activities into broader campaign architecture and lead management processes • Support and mentor Regional Business Development leaders and sales teams to deliver consistent, high-quality regional marketing execution • Partner with Quality, Legal, and Compliance stakeholders to ensure appropriate design and execution of all field marketing activities • Design and track KPIs for regional marketing execution including pipeline contribution, campaign response, referral conversion, and program ROI • Build repeatable playbooks that enable frontline sales and marketing teams to execute with consistency • Continuously test and refine tactics based on performance data and field feedback