• Narrative & Positioning: Own and execute Bennie’s story and messaging, ensuring “Better Benefits for Everyone” is consistently reflected across web, social, PR, and campaigns. • Brand & Demand Execution: Execute brand and performance initiatives (social, video, PR, paid search, retargeting, conversion campaigns) in alignment with strategy and budget set by the VP of Marketing. • Product Marketing & Launches: Lead product marketing campaigns, including feature launches, roadmap communication, and value messaging—partnering closely with Product to translate functionality into customer-ready stories. • Cross-Functional Enablement: Work closely with Product, Sales, and Customer teams to ensure consistent messaging, strong launch execution, and proactive customer education. • Content & SEO: Lead execution of thought leadership and gated assets (reports, guides, templates) that educate the market, support sales conversations, and drive qualified leads. • Creative Direction: Own visual standards and creative direction across marketing channels, ensuring all design reinforces a modern, premium brand experience. • Website Optimization: Own day-to-day management and optimization of Bennie’s websites and landing pages to improve demo request conversion. • Nurture & Automation: Build and manage lead and customer nurture campaigns using HubSpot, ensuring the right content reaches the right audience at the right time.