• Develop and execute global marketing strategies that engage target accounts. • Manage and support the execution of multiple campaigns simultaneously by implementing tailored strategies and tactics across both customer acquisition and expansion efforts • Lead the account qualification and selection process using intent data and propensity modeling. • Collaborate with Product Marketing and cross-functional teams to create impactful content and messaging for target accounts across various channels, including email, digital platforms, field events, and more • Work closely with sales teams to ensure alignment on target accounts, coordinate sales enablement materials, and facilitate a smooth handoff and successful progression of qualified accounts • Report on each ABM campaign outcomes, tracking key performance indicators (KPIs) such as pipeline generation, bookings, revenue impact, engagement metrics, funnel progression, and deal velocity • Utilize ABM platforms, marketing automation, CRM, and other relevant tools to monitor campaign performance, derive insights, and recommend campaign optimizations • Stay current on industry trends, best practices, and emerging technologies in ABM to continuously innovate and improve strategies