• Lead the design and execution of expansion marketing programs that generate pipeline and revenue through upsell and cross-sell across the existing customer base. • Partner with Customer Success and Sales to identify, prioritize, and target expansion opportunities using product usage signals, attach gaps, account context, and opportunity data. • Translate product launches, new features, and solution bundles into expansion plays that drive meetings, pipeline creation, and revenue impact. • Own the end-to-end webinar program as a revenue conversion channel, including topic strategy, promotion, live execution, and post-event conversion campaigns. • Design and manage multi-channel expansion campaigns across email, webinars, in-app, and customer channels with direct accountability for pipeline and revenue contribution. • Own customer advocacy, third-party review, and customer proof programs used to drive expansion, including proactive sourcing and packaging of success stories, testimonials, peer references, and review content aligned to sales enablement needs. • Create expansion enablement assets and campaign kits for Customer Success and Sales to drive conversion from marketing touch to revenue conversation. • Leverage marketing automation platforms and AI-driven tools to operationalize targeting, personalization, expansion workflows, and performance optimization. • Own conversion performance from expansion campaigns into sales conversations and pipeline creation, in partnership with Customer Success and Sales. • Measure and report on campaign performance across expansion pipeline, conversion rates, product attach rates, and revenue impact, and translate insights into optimization actions. • Other duties as assigned.