• End to End Product Ownership: Responsibility for immunoassay instrument strategy, innovation, product launch, go-to-market, commercial positioning, and related campaigns. • Customer and Market Insights: Gain deep customer insights to serve as Atellica systems expert on customer targets (laboratorians, hospital administration, reference labs, ministries of health, etc.) building keen insights and understanding to contribute to the overall CLS business strategy. • Competitive Selling Strategies: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer. • Product Definition: Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team.