• Own and optimize the marketing technology stack, including tools like Webflow, Mixpanel, Iterable, Freshpaint, Osano, Tag Manager, Twilio, Mailgun, HubSpot, Snowflake, ThoughtSpot, and ServiceNow. • Ensure system uptime, integration, and data flow between platforms to maintain a seamless marketing ecosystem. • Oversee the performance and operations of the company website, ensuring high-quality user experiences through Webflow and other CMS platforms. • Evolve our current capabilities around web measurement, testing, and compliant tracking. • Overhaul and enhance our Lifecycle CRM tech stack. Resolve tech debt, implementation/re-implementation, and unify disparate systems. • Partner with Growth Marketing to integrate and enable external advertising vendors. • Maintain data accuracy, governance, and compliance across marketing systems to ensure patient information is protected and all practices align with HIPAA regulations. • Develop and enforce policies for regulated data handling and implement marketing data workflows that align with Talkiatry’s commitment to privacy and compliance. • Own the implementation, documentation and maintenance of web privacy tools (Osano). • Develop detailed budgets, project timelines, and resource allocations, and ensure timely delivery within project constraints and regulatory requirements. • Partner with marketing teams to support lifecycle campaigns, patient acquisition efforts, and clinical recruiting initiatives. • Represent Marketing and serve as the primary point of contact with the Technology organization. You will own requirements gathering, inform technical specifications/implementation, and collaboratively groom martech priorities with Tech. • Stay abreast to the latest development in the marketing technology space and ensure our systems are AI-ready for a fast transition to emerging technologies.