• Execute go-to-market campaigns across events, email, web, SEO, and LinkedIn • Own end-to-end execution of assigned campaigns, especially events • Manage campaign logistics including lists, invites, reminders, and follow-up • Support outbound and follow-up efforts tied to campaign and event leads • Help run creative programs such as direct mail and gifting • Track and maintain lead data and follow-up in Salesforce and email tools • Partner with Sales to ensure timely and high-quality lead follow-up • Monitor engagement and conversion signals and summarize learnings • Document campaign processes and best practices