• Support Go-to-Market and Demand Generation Efforts: Partner with the Demand Generation and Product Marketing teams to develop and execute trade-specific campaigns that drive pipeline growth and audience engagement. • Develop Trade Industry Expertise: Build a deep understanding of the HVAC, plumbing, and electrical market, including customer needs, industry trends, regulatory considerations, and the competitive landscape. • Own Positioning and Messaging: Define and refine positioning, value propositions, and messaging that resonate with target audiences. Continuously assess performance and optimize messaging based on results and feedback. • Create Thought Leadership and Industry Content: Produce and contribute to industry-specific content such as whitepapers, case studies, blog posts, webinars, and infographics that position Scorpion as a trusted expert. • Enable Sales and Customer-Facing Teams: Equip Sales and Customer Success teams with effective tools and resources, including sales collateral, pitch decks, and training materials tailored to the trades segment. • Conduct Market and Customer Research: Partner with Research and Product Marketing to identify customer pain points, buying behaviors, and decision-making processes. Use insights to inform strategy and messaging. • Segment Target Audiences: Identify and define key customer segments within the trades to ensure marketing efforts are targeted and relevant. • Track and Optimize Performance: Define key performance indicators (KPIs) and monitor results to evaluate marketing effectiveness and inform ongoing improvements. • Support Events and Industry Presence: Contribute to event strategy and participate in conferences, trade shows, and webinars to increase visibility and build industry relationships. • Collaborate on Partnerships: Support strategic partnerships with industry associations, influencers, and complementary technology providers.