• Lead regional field and partner marketing strategy to support pipeline and revenue goals through campaigns, events, ABM programs, and digital amplification • Own end-to-end execution of region-specific initiatives—from idea through reporting—with accountability for budget, timeline, and impact • Collaborate closely with AEs, CAMs, SDRs, and partner managers to drive aligned execution, participation, and adoption of marketing programs • Build and maintain a quarterly pipeline generation plan, forecast impact, and adjust tactics based on results and market feedback • Customize corporate messaging and content to suit regional buyer personas and go-to-market strategies • Report on performance using Salesforce, Marketo, and Sigma dashboards; deliver insights to sales and marketing leadership to optimize ROI • Mentor junior marketing team members or contribute to cross-regional initiatives that raise the bar for marketing excellence