• Lead the end-to-end design, execution, and interpretation of geo tests and MMM projects • Improve frameworks to account for evolving marketing realities: cross-border, CRM-driven, short-flight, and campaign overlap complexities • Own statistical modeling architecture and ensure scientific rigor • Conduct deep-dive analysis on test results and model outputs • Isolate media drivers, identify patterns (e.g., PMax vs ASC differences), and provide “why behind the what” • Deliver customer-facing narratives with clear business implications • Support CS in interpreting test/model results and crafting recommendations • Join key client calls, QBRs, and renewal discussions as the expert voice of measurement • Help CS anticipate challenges and align on optimization actions • Use Python, SQL, and statistical methods to process and analyze large-scale marketing datasets • Build dashboards and reports to track campaign and channel-level performance • Perform A/B testing, incrementality validation, and lift modeling • Develop processes to help teams monitor, document, and report on ROI from campaign changes • Partner with Product to integrate insights into customer-facing tools (e.g., Media Plan Optimizer) • Evolve dashboards and test summaries for usability and clarity • Recruit, mentor, and manage a team of analysts and data scientists • Champion a culture of intellectual rigor, commercial thinking, and outcome orientation