We help organizations automate processes, and analyze data with Alteryx, UiPath, Tableau, Snowflake, and more!
Director of Marketing
Location
United States
Posted
44 days ago
Salary
Not specified
No structured requirement data.
Job Description
Job Requirements
- Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
- 8–12+ years in performance-driven marketing, ideally in professional services, technology, analytics/automation, or B2B consulting
- Proven track record generating pipeline and revenue impact (not just awareness)
- Deep understanding of funnel mechanics, attribution, experimentation, and optimization
- Experience building and leading high-output marketing teams and vendor ecosystems
- Strong marketing operations capability (automation workflows, reporting, lifecycle, segmentation)
- Comfortable in fast-paced, high-growth, high-accountability environments
- Direct, transparent communicator who takes ownership and drives alignment
- Own lead generation, demand creation, and measurable pipeline impact
- Build and scale a repeatable engine across channels: website, SEO/SEM, email, social, content, events, partner motions
- Establish and manage clear KPI dashboards (MQL → SQL → pipeline → revenue, CAC, ROI, conversion rates, velocity)
- Partner tightly with Sales to align ICP, messaging, offers, and follow-up motions
- Implement automation workflows to reduce manual effort and increase throughput
- Improve attribution, routing, scoring, and nurture logic so leads convert reliably
- Build an “AI-enabled” content and campaign operating model (research, personalization, repurposing, testing, analysis—done faster and smarter)
- Create a scalable approach to segmentation, lifecycle, and intent-driven messaging
- Own category-level messaging that makes Capitalize easy to understand and easy to choose
- Translate what we do best—automation + analytics + AI—into clear, compelling narratives by persona (Finance, Ops, HR, IT/Analytics)
- Build content and campaigns that feel like “we understand your world,” not generic tech marketing
- Build, develop, and level up a high-performing marketing team (internal + external)
- Decide what to build vs. buy vs. outsource—and own the outcomes either way
- Select, manage, and hold vendors accountable to performance and ROI
- Activate co-marketing with strategic partners (e.g., Alteryx, UiPath, Workday Adaptive, Databricks) to unlock leverage and credibility
- Serve as connective tissue between Leadership, Business Development, Sales, and Delivery to ensure alignment and execution
- Bring calm and clarity to chaos—cut through competing priorities and focus the team on what drives results
Benefits
- Flexible, remote-first with hub cities across the U.S. (team collaboration and periodic travel as needed)
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