• Define quarterly and annual demand goals with Sales leadership • Track ROI, analyze campaign performance, and deliver actionable recommendations for optimization • Lead strategy for all digital content: Webinars, Replay Programs, Podcasts, and evaluation of Twitch/Office Hours • Manage website content posting (News Releases/Blogs), ensuring SEO/GEO optimization • Manage events: conferences, AI-focused events, Executive Dinners, Roundtables, and Direct Mail campaigns • Drive Outbound Strategy by developing campaign-building assets • Create comprehensive Campaign Briefs and follow-up assets for Sales alignment and maximum lead conversion • Coordinate News Releases via Business Wire • Research and partner with AI influencers and publications to boost awareness • Develop and manage content strategy across LinkedIn (including employee advocacy), X, Instagram, and YouTube • Plan and execute the Customer Summit to drive expansion deals • Co-manage HubSpot with Director of Growth Marketing • Own Inbound Lead Management, Sales Alignment, forms, and campaign tracking