Looking for a #FiveStarCareer? We know just the place!

Associate Director, Performance Marketing

Performance MarketingPerformance MarketingFull TimeRemoteTeam 1,001-5,000Since 2004H1B SponsorCompany Site LinkedIn

Location

United States

Posted

45 days ago

Salary

$180K - $238K / year

Bachelor Degree7 yrs expEnglishSQL

Job Description

• Lead the strategy, execution, and optimization of SEM, Affiliate Lead-Gen and Paid Social performance marketing initiatives to deliver high-quality home services leads at scale. • Own and optimize campaigns, overseeing significant budgets while maximizing ROI and lead quality through advanced analytics and continuous testing. • Identify and drive new growth opportunities by leveraging data-driven insights and innovative acquisition tactics across search engine marketing (SEM), paid social, and affiliate lead-generation. • Build, mentor, and inspire high-performing teams with a focus on results, accountability, and continuous improvement. • Partner closely with analytics and cross functional stakeholders to ensure campaigns meet business objectives. • Provide clear reporting and strategic recommendations to leadership and key stakeholders. • Stay informed on industry trends, regulatory requirements, and evolving best practices in performance marketing.

Job Requirements

7+ years’ experience leading large-scale, multi-channel performance marketing programs with direct budget ownership, ideally in home services or similar sectors.
Prior experience managing small teams of performance marketing professionals, demonstrating exceptional leadership, team development, and a collaborative, strategic approach.
Demonstrated success in developing and optimizing acquisition marketing strategies (SEM, paid social, affiliate) to deliver on growth and ROI targets.
Highly analytical and solutions-oriented, with advanced skills in marketing analytics, testing, and attribution (SQL, BI dashboards, Excel, etc.).
Strong problem-solving, communication, and stakeholder management skills; comfortable presenting to executive leadership.
Bachelor’s degree in a quantitative or business field preferred.
Hands-on experience with affiliate lead-generation marketing, especially pay-per-call or pay-per-lead models, and/or home services-focused affiliate networks.

Benefits

Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan