• Develop and execute the overall digital performance marketing strategy across paid search (SEM), paid social, display, programmatic, affiliate, and emerging channels. • Oversee end-to-end campaign planning, budgeting, implementation, and optimization to meet performance KPIs such as CAC, ROAS, and conversion rates. • Establish and manage comprehensive digital marketing budgets, ensuring efficient allocation of resources. • Guide website content, design, and user experience initiatives. • Lead efforts to implement SEO best practices. • Oversee data-driven email marketing for healthcare providers. • Utilize analytics tools to monitor performance and derive actionable insights. • Stay ahead of digital trends and spearhead the adoption of innovative approaches and tools.